State of Play of Media Literacy at National Level

Questionnaire Profile

This questionnaire is based on original, primary research. It attempts to explore and map national existing policies and practices on media literacy towards the development of an assessment mechanisms model, per country. It is designed as a mixed, evidence-based research tool in the context of my PhD thesis “Media Literacy Development & Assessment Indicators: A proposed state model on media literacy towards a competitive knowledge society”, School of Journalism and Mass Communications, Aristotle University of Thessaloniki (AUTH), Greece.
 

Target Group – Fields of practice. The questionnaire follows a “multi-stakeholder” approach, addressing:

• Policy makers, decision makers. EU bodies, media regulatory authorities and councils are also included.
• Education specialists: consultants, advisors, practitioners, teachers.
• Media stakeholders, national institutions, government officials, media professionals and actors within the media industry.
• Academics, researchers, university staff in academia.
• Civic society actors: NGOs, advocates, ombudsmen, awareness-raisers, youth activists. 
   

Note: For compact research reasons, all questions for all target-groups are grouped together. You do not have to answer all the sections / questions, only those that apply best to your expertise / field of practice. 

Media Literacy Definition: Media literacy is defined both, by normative EU bodies (EC, Council of Europe, EAO) and global stakeholders (eg. UN- UNESCO,  NORDICOM, OSCE, NAMLE ) as a fundamental, humans right-based, civic education competence and life skill for the 21st-century citizen - a citizen, who needs to have a voice, a choice and strong presence in the public media sphere. In the new digital era, media literacy is the ability to access the media, to understand and critically evaluate different aspects of the media messages and media contents and to create communications in a variety of contexts. An extended definition approaches advanced media literacy as part of an informed and active citizenship, combining a set of skills, knowledge and understanding that allow citizens to use media critically, effectively and safely. On that note, according to the European Directive AVMSD 2018/1808, media literacy should not be limited to learning about tools and technologies but should aim to equip citizens with the critical thinking skills required to exercise judgment, analyze complex realities and recognize the difference between opinion and fact in the news agenda.

Time for completing the questionnaire: 10-15 min.

Deadline now extended: October 31st, 2023.